Softix originated as a ticketing seating service in San Francisco in 1974 as Bay Area Seating Service (BASS). It was subsequently acquired by CPH during the 1980’s, to provide the underlying ticketing software solution for Ticketek. It was also retained by a number of other ticketing companies throughout the US, Europe and Asia. As a result, Softix has been customized over the past 30+ years for a range of applications in the entertainment ticketing industry, including major concert and sporting venues, theatres, theme parks, ferry companies, and ski-fields.

Softix is owned by Nine Entertainment Co., Australia’s most diversified media and entertainment group. Its assets include the Nine Network Australia, ACP Magazines, Ticketek, Acer Arena, carsales.com, NBN Television, a 50% interest in ninemsn as well as interests in Mathletics and the Australian News Channel (Sky News).

The core systems have been progressively rewritten on a Microsoft .NET platform, and an entire suite of new modern business applications for Consumers (PowerWeb), Call Centre and Box Office Sellers (Aspect), Event Managers and Operations staff (Eventworks) and new CRM Reporting capabilities for Venues, Promoters and internal users (Insight, Compass) have been developed.

Other innovations including Print at Home ticketing (ezyTicket), wireless hand-held scanners (ezyScan), upgraded access control turnstile solutions (PAX), with automated barcode generation and real-time reporting, have also been the outputs of an extremely busy technology schedule over the past 3 – 5 years. All of these applications are also continuously refined based on customer and market feedback.